Having a clear understanding of what digital signage is and how it works is one of the most efficient ways to generate benefits in all types of businesses and projects. The use of technology in signage can improve aspects such as customer service and the image of establishments.
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What is digital signage?
It is an installation or digital signage system, where information is displayed in video or multimedia format. This content can serve purely informative or even advertising purposes.
A clear example of digital signage can be found in the bus shelter displays that are near airports. It is increasingly common for these to provide information about boarding gates.
They are also part of digital signage, such as the large touch screens found in fast food restaurants, where we can view the available offerings and even place our order directly. This system has become one of the best ways to transmit real-time messages effectively. Moreover, it allows for the personalization of user experiences.
Its dynamism captures attention better than a static sign, making it easier to access information. Additionally, it adds value to communication, which is perceived by the viewer as a much more direct message directed towards them.
In the case of healthcare centers, digital signage has always had a totally informational character. Its ultimate goal is for all those who visit the facilities to know where they need to go at any given moment to take tests, find a bathroom, go to the nurse’s station, to the cafeteria, etc.
A hospital is quite a large building, and digital signage allows anyone to find what they are looking for without the need to consult with a third party.
Digital signage in hospitals represents an advancement in this matter. The user can interact directly with the screen and find the information they need in a more concrete way, even by viewing a detailed map of where the place they are looking for is located.
The screens installed in waiting areas provide useful information about the progress of consultations or about the status of certain services such as emergencies. But they can also offer content that helps those in the waiting areas better endure the long waiting times, which are common when going to a hospital.
In the last instance, digital signage in hospitals is a useful tool when it comes to displaying advertisements. For example, it can be used to better promote the center and its management or to promote certain services.
How digital signage works
Its operation requires various physical and digital equipment:
- Screen: The totem or videowall is the physical support that displays the content. There are different modalities capable of adapting to all types of environments and spaces. For indoor or outdoor use, tactile, with larger or smaller sizes, etc. Additionally, the system can consist of one or several screens distributed in different locations.
- Software: This is what allows remote control of the content displayed in the digital signage systems.
- Internet connection: The videowall must be connected online to provide a good service, and it requires a stable and robust connection.
- Content: It’s important to generate content that is dynamic and attractive. It must be adapted to the specific purpose that is sought in each case.
What benefits does digital signage have in hospitals?
We have become accustomed to seeing digital screens in all kinds of spaces, including interacting with them. For this reason, their presence in hospitals and clinics of all types is becoming more common.
In the healthcare field, digital signage helps in the areas of management and entertainment, improving the patient experience and relieving staff from certain informational tasks. Let’s analyze its benefits in more detail:
Facilitates the work of the information desk staff
With screens that allow frequent doubts to be resolved, the information desk staff can dedicate their work time to tasks that add more value to patient care.
Improves the patient experience
Anyone going to the hospital can directly consult the digital signage to know which area to head to. This allows them to feel more secure, as the area is clearly indicated for them, and it avoids them wasting time waiting in line at the information desk.
Contributes to health care
Part of the content displayed on the screens may be related to health care. For example, providing advice to quit smoking or informing people on how to perform a breast self-exam for early detection of breast cancer.
This type of message helps create awareness about certain health problems and has a positive impact on people.
Improves safety
Through the screens, information can also be provided about safety measures to be taken in case of an emergency. In fact, it is common to display the emergency exits in case the building needs to be evacuated.
Entertains patients and visitors
The waiting time in hospitals can become quite tedious. Fortunately, dynamic content like this helps keep the public more entertained and makes the waiting time much more pleasant.
Now it is clear what digital signage is and how it works, as well as the benefits of its use in hospitals. If you are thinking of implementing it in your center, get in touch with us.
