Technology in hotels is essential today for achieving important objectives such as attracting a larger number of guests, reducing costs, standing out from the competition, and offering a high-quality service experience.
Just like smart hospitals, smart hotels are a current trend where new technologies are implemented to make guests’ stays much more pleasant and comfortable, while also helping streamline the daily work of hotel staff.
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Why is technology important in hotels?
More and more hotel businesses are increasing their investment in new technologies because they enjoy many benefits, such as improving the quality of their service, making better decisions, and increasing their annual revenue, among many others.
A hotel that does not implement innovative technologies will lose competitive strength and will see how many of its competitors improve their profitability and attract more guests.
Investing in technology is profitable for the hotel sector, as it offers advantages at different levels—economic, brand image, customer loyalty, and cost optimization (high ROI).
How technology can help in hotels
Technology in hotels has a major impact on many important areas of the business, especially the following:
Efficiently managing reservation data
Capturing data during the reservation process is essential for hotels to improve their services and make successful decisions in marketing and advertising, since obtaining this data directly—rather than through intermediaries—is key.
Having their own online reservation channels, such as a website and mobile apps, is essential for hotels to maintain control over reservation information, applying data analytics and artificial intelligence techniques to extract useful insights from all that data.
Project a Better Image of the Hotel
Another key aspect of adopting technology in the hotel sector is its ability to positively influence the image projected by the business to clients and other stakeholders.
By using the right platforms and tools, hotels can control their online reputation, foster interaction with guests and potential customers, and react quickly to any reputational crisis.
Provide an Excellent Customer Experience
Raising the level of quality is one of the main goals of any hotel, and technology is one of the greatest solutions to achieve it. Thanks to different technologies and platforms, it becomes much easier to optimize the entire customer journey, from the first contact and the booking process to the stay itself and post-stay service.
Allowing requests and reservations through mobile phones and providing Wi-Fi access in hotel facilities are some interesting ways to apply technology for the benefit of both the guest and the hotel itself, thanks to the capture of valuable data.
Improving Hotel Management
Technology plays a fundamental role today when we talk about hotel management, especially when specific solutions such as a PMS (property management system) are used, which allow the design and implementation of better strategies and techniques to increase revenue.
CRM tools for hotels are also very interesting for building better relationships with guests, ensuring that they trust the services again in the future and that they recommend them within their close circles (friends, family, coworkers…).
New Technology Trends for Hotels
There are many technological advances and innovations that a hotel can implement today, and some of the most interesting include:
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Hotel management software. Managing hotels is key to ensuring the profitability of the business and controlling every detail. PMS (property management systems) are an essential type of software in this sector, as they allow many key daily tasks to be automated, which speeds up processes, increases service quality, and avoids common errors associated with manual operations.
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Wireless technologies. This type of technology has a major impact for various reasons, such as the use of phones or other mobile devices by guests, sanitary safety reasons to avoid physical contact, and the ability to offer better services to guests—like opening their room door with their smartphone.
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Smart devices. Thanks to home automation, hotels can offer truly attractive and efficient services to their guests, as well as be more energy-efficient (reducing pollution and costs). For example, using automatic light-activation systems based on presence sensors allows energy consumption to be significantly reduced.
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Digital check-in. This is perhaps one of the technologies having the greatest impact in the sector, as it speeds up the entire check-in and registration process at the hotel—something highly valued by guests, who now consider it an essential service.
- Translation technologies. Another technology increasingly used by hotels is translation into different languages, as this makes communication in the client’s native language much easier, significantly improving their experience.
- Augmented reality. This technology allows potential hotel guests to check rooms and hotel facilities in real time without needing to visit in person. Thanks to this technology, it is much easier to convince many users to make reservations by verifying that the hotel is exactly what they are looking for.
We have seen the great importance of technology in hotels today; it is a differentiating factor that allows businesses to improve results and offer higher-quality services tailored to the specific needs of their customers.
At Advantencia, we specialize in communication, security, and entertainment systems, and we offer our professional services so you can improve the management of your business. Don’t hesitate to get in touch with us to receive personalized assistance.
